Attention: New Home Care Agency Owners Struggling to Get Clients Consistently
Free live training
How Home Care Agencies Hit $50k a Month
Without ad spend, hiring a marketer and having 10-12 caregivers
Make sure to watch this video first
Free to attend
What
Free live training
When
Thu, Nov 12, 2026 · 11:00 AM CT
Length
About 60 minutes, plus live questions
Cost
100% Free
No cost to attend
11:00 AM Central · 12:00 PM Eastern · 10:00 AM Mountain · 9:00 AM Pacific
In about 60 minutes
What You'll Learn
Sharon gives you the overview of the 4 pillars behind every agency that lasts.
1
Pillar 1
Compliance Foundation
Being open and being operational are two different things.
Build your policies, intake, documentation, HIPAA and emergency plan once, so a surprise state survey or a client complaint never puts your license at risk.
2
Pillar 2
People Engine
Your caregivers are your product.
Recruit, hire, onboard and keep caregivers who stay, so you can say yes to new clients without covering every shift yourself.
3
Pillar 3
Referral Flywheel
Clients come from relationships, not your license.
Know who your referral partners are, stay top of mind, and say what makes you different in one sentence, so clients keep coming in without ads.
4
Pillar 4
Profit Engine
Are you profitable, or just busy?
Know your real cost per hour, price for profit, and plan around slow Medicaid payments, so every new client adds profit instead of just more work.
Leave knowing which pillar has the gap in your agency and what to work on first.
Here's How It Works
Step 1
Save your seat
Register with your name, email and phone. Your confirmation arrives right away.
Step 2
Join live on Zoom
Show up Thursday, Nov 12 at 11:00 AM CT. Sharon teaches the full training, then stays for your questions live.
Step 3
Leave with your next step
Know which of the 4 pillars has the gap in your agency, and what to work on first.
Sharon's framework
The 4 Pillars Behind Every Agency That Lasts
Agencies don't fail at launch. They stall between month 12 and month 24, and the stall traces back to a gap in one of these four.
Pillar 1
Compliance Foundation
Being open and being operational are two different things.
A living policies and procedures manual, intake, documentation, HIPAA and an emergency plan.
Pillar 2
People Engine
Your caregivers are your product.
Recruitment, hiring standards, onboarding, retention and the real cost of turnover.
Pillar 3
Referral Flywheel
Clients come from relationships, not your license.
Referral partners, staying top of mind, and a one-sentence positioning.
Pillar 4
Profit Engine
Are you profitable, or just busy?
Reading the P&L, pricing to profit, cash flow and finding profit leaks.
12 to 24
The stall zone
Most owners don't see it coming. Payroll goes out weekly while Medicaid pays slowly, turnover climbs, one referral source dries up, and you're still the only one who can cover a shift. The training shows the early signs so you can fix the gap before it costs you.
The Cost of Guessing vs. Building It Right
Most new owners know something is off. Months go by working harder on the wrong things, and that is where the stall starts.
Guessing your way through means
- Not knowing your true cost per hour or your margin
- A cash gap between weekly payroll and slow Medicaid payments
- Caregiver turnover and being the only one who can cover a shift
- Relying on one referral source and hoping it holds
- Worrying about a surprise state survey
Building on the 4 pillars means
- Pricing set from your real numbers, not a guess
- Cash flow you can plan around
- Hiring and onboarding that keep good caregivers
- Referral relationships that keep clients coming
- Policies, documentation and an emergency plan ready for a survey
You can keep guessing, or give it one hour and leave knowing what to fix first.
Save My SeatIt's freeWho This Is For
Non-medical home care owners, from newly licensed through "I have clients, but the foundation isn't right yet." If you're guessing your way through pricing, staffing, or compliance, this training is built for where you are.
This is not for you if
- You run skilled or medical home health. This is for non-medical home care.
- You want a shortcut or a guaranteed result. Sharon teaches what she runs in her own agency, and results depend on your market and your work.
Meet your host
Learn From an Owner Who Still Runs Her Agency
"I am not a coach who read a book about home care. I am an owner who lives this every day."
Sharon C. Newman, CDP, is the founder of The Right Choice Home Care (RCHC), with 20+ years in home care and 11 years operating RCHC. She is a Certified Dementia Practitioner, Board Chair of the U.S. Healthcare Chamber, host of the Give A Care podcast, and a three-time 2026 Best of Home Care award winner.
She started as a Certified Nursing Assistant and managed operations for two franchise locations before building her own agency.
Certified Dementia Practitioner · VA-certified · Medicaid-certified · BBB-accredited · HCAOA member
Sharon C. Newman, CDP
Activated Insights · 2026
Recognized as a Best of Home Care Agency
2026 · Best of Home Care
Leader in Training
2026 · Best of Home Care
Employer of Choice
2026 · Best of Home Care
Provider of Choice
20+
Years in home care
11
Years operating RCHC
CDP
Certified Dementia Practitioner
Board Chair
U.S. Healthcare Chamber
From home care owners
What Owners Are Saying
Caren Wambui
Sunshine HHA
Is the webinar really free?
Yes. The training is free to attend. You only register with your name, email, and phone number. Sharon teaches the full training, and at the end she shares how to work with her if you want more help. There is no obligation to buy.
What time is it in my time zone?
11:00 AM Central, which is 12:00 PM Eastern, 10:00 AM Mountain, and 9:00 AM Pacific, on Thursday, Nov 12.
What if I am not licensed yet?
You are welcome. The webinar shows what a new agency needs in place, so you can plan your licensing, compliance, and first clients before you launch.
Do I need to have clients already?
No. Whether you are pre-launch or already have clients, the training starts from the foundation. It is built for owners in their first 36 months.
Is this a sales pitch?
It is a training first. The webinar is mainly teaching: why agencies stall and what to fix. At the end, Sharon shares how you can work with her if you want support. You choose, and there is no pressure.
Is this for medical home health or non-medical home care?
This webinar is for non-medical home care owners. It is not for skilled or medical home health agencies.
How long is the webinar?
About 60 minutes, plus time for live questions.
How do I get the Zoom link?
Right after you register, you get a confirmation with your session date and time. Your Zoom link and reminders arrive by email, and by text if you opt in. You can also add the session to your calendar from the thank-you page.
Who is Sharon C. Newman?
Sharon C. Newman, CDP, is the founder of The Right Choice Home Care (RCHC), with 20+ years in home care and 11 years operating RCHC. She is a Certified Dementia Practitioner, Board Chair of the U.S. Healthcare Chamber, host of the Give A Care podcast, and a three-time 2026 Best of Home Care award winner.
Free live training
Know Which Pillar to Fix First. One Free Hour.
One free hour with an owner who still runs her agency. Save your seat and bring your questions. Sharon stays for live Q&A.
Save My SeatFree · Thu, Nov 12 · 11 AM CTFree to attend